RocketBean Studio

Background

RocketBean Studio began as a content project for product professionals and entrepreneurs, but quickly evolved after recognizing a deeper need: remote tech workers were seeking community, collaboration, and relief from digital isolation. This insight led to a pivot toward a virtual coworking community that supported real-time problem-solving, skill-building, and professional growth. As the ecosystem matured, I integrated my passion venture—a startup studio—bringing product incubation, content creation, and community under one unified model. These three streams now work in synergy, each reinforcing the others to empower founders, creators, and remote professionals through connection, creativity, and shared momentum.

Timeline

2024-present

Team

Volunteers

My role

Business Plan

UX Research

Conceptual Design

UI Design

Sales Strategy

Copywriter

UX Design

Tools

Figma

PollFish

Google Suite

Monday.com

Canva

Gather.town

DALL-E

Chat GPT

Solutions for Entreprenuers

RocketBean Studio aims to provide an integrated ecosystem of content, coworking, and startup support that gives entrepreneurs the clarity, tools, and community needed to succeed.

Mobile

Desktop

The Concept

Boston based startup studio focused on community and content.

RocketBean Studio is a startup and creator studio that combines community, content, and coworking to empower remote professionals and founders. The company operates at the intersection of UX design, entrepreneurship, and media production, fostering collaboration and visibility for digital creators and startups.

RocketBean’s ecosystem is built around three pillars. Through these programs, RocketBean helps entrepreneurs connect, learn, and grow—turning ideas into launch-ready ventures.

Community

I designed RocketBean Studio to provide real-time collaboration and peer support for remote professionals. Members connect through live coworking sessions, creating accountability and shared creative energy that combats isolation.

Studio

I built mentorship and critique systems that feel natural and inclusive. Through pro bono UX reviews and founder conversations, members receive honest feedback and diverse perspectives to refine their ideas faster and with confidence.

Content

I developed content strategies that increase member visibility and professional identity. Through streaming sessions and community storytelling, members showcase their work, attract collaborators, and build credibility.

Challenges

Key obstacles we faced and overcame during development

Balancing Structure and Flexibility

Creating a community that offers structured accountability while maintaining informal collaboration was challenging. Too much structure felt rigid; too little left members directionless. Finding the sweet spot required continuous iteration and feedback.

Onboarding New Members

Helping new members integrate quickly and feel part of the community posed a significant challenge. Remote environments lack the natural icebreakers of physical spaces, requiring intentional design of welcome sequences and first-session experiences.

Content Authenticity

Developing content that humanizes founders without becoming promotional required careful curation. The challenge was showcasing member work authentically while maintaining the community's supportive, non-commercial culture.

Sustaining Engagement

Maintaining consistent participation in a voluntary community required ongoing value delivery. Members needed to see tangible benefits—connections made, feedback received, visibility gained—to continue showing up and contributing.

Research & Insights

Data-driven insights that shaped every design decision

High Engagement Potential

Over 90% of respondents were interested or very interested in RocketBean video content, validating strong demand for creative founder-focused media.

Concept Resonance

76% rated the RocketBean Studio concept 6 or higher out of 7, confirming strong market appeal and positive brand perception.

Community Value

Nearly 46% rated virtual communities as “very” or “extremely important” for professional growth, emphasizing the need for structured peer spaces.

Collaboration Desire

57% of remote professionals ranked fast collaboration with peers as “very” or “extremely important,” supporting RocketBean’s coworking and mentorship mission.

Key Insights

Hybrid Model:

RocketBean blends content creation, virtual coworking, and a startup studio, turning every venture and hackathon into media content.

Create. Build. Stream

Concept Resonance

76% rated the RocketBean Studio concept 6 or higher out of 7, confirming strong market appeal and positive brand perception.

Validated Market Appeal

Community Value

Nearly 46% rated virtual communities as “very” or “extremely important” for professional growth, emphasizing the need for structured peer spaces.

Connection Drives Growth

Collaboration Desire

57% of remote professionals ranked fast collaboration with peers as “very” or “extremely important,” supporting RocketBean’s mission.

Real-Time Collaboration

User Persona

Evan

Tech Profesional / Entrepreneur
Age 28-35

Behaviors

Works remotely on startup or digital products
Seeks real-time collaboration with inspiring peers
Values feedback and diverse perspectives

Needs and Goals

Access to honest critique and mentorship
Opportunities to be seen and build credibility
Community that provides accountability and support

Pain Points

Feels isolated working remotely without peers
Struggles to get quality feedback on work
Difficulty building professional visibility and connections

Growth Journey

From concept to thriving creative studio community

Phase 1

Foundation & Community Building

The initial phase focused on establishing the core community structure and understanding member needs through direct engagement. Key activities included:

Studio streaming sessions: Work-alongs, creative builds, and founder conversations
Pro bono UX critiques: Direct feedback for early-stage founders
Recorded co-working sessions: Community storytelling and onboarding content

Phase 2

Scaling & Structure

As the community expanded, we formalized a three-pillar model built around Community, Startup Studio, and Content Studio. During this phase, we developed the PDRs, UX assets, pitch deck, and long-term sustainability model.

Key Innovations:

Pitch deck design: On brand and brief, expressing the vision and value.
Empowering the community: Non-person-dependent content hosting
Product Dev: Producing UX Designs for internal startup concepts.
Social content strategy: Humanizing founders to build authentic connections

Problem & Solution

Problem Statement

Remote professionals and early-stage founders often feel isolated and lack access to peers, feedback, and real-time collaboration. Traditional coworking spaces require physical presence, while online communities are fragmented and transient. This creates barriers to learning, networking, and building momentum.

Solution Statement

RocketBean Studio provides a supportive, creative environment where remote founders and digital product professionals can meaningfully connect through real-time collaboration, mentorship, and content visibility. Success is measured by sustained member engagement, collaborations formed, and member reports of feeling more connected, energized, and confident.

Our Impact

RocketBean Studio creates studio streaming sessions, provides pro bono UX critiques for early-stage founders, and develops community storytelling content that humanizes founders and increases visibility, credibility, and professional connections.